COMEBACK musician Rockford “Roki” Josphats has scored yet another first by becoming the first Zimbabwean artist to feature among the Faces of Afrobeats as he has been nominated by Spotify.
Roki’s promoter Passion Java announced this development on social media as he congratulated Roki on this huge accomplishment.
This comes as Roki days ago beat his own record of the most streamed Zimbabwean song on YouTube when his Patati Patata collaboration amassed over 3 million views inside a week.
The “Chidzoka” hitmaker has done Zimbabwe proud once again as he has just been picked as the Face of Afrobeats by Spotify.
Taking to Instagram, Java wrote: “Celebrating @roki_zw for being the 1st Zimbabwean to be the Faces of afrobeats on Spotify!!!”
Roki thanked his fans for supporting him despite all the negative criticism he got when “Patati Patata” was released.
“Song on Spotify playlist thank u all my wonderful people for ur support #patatipatatachallenge”.
American entertainment companies are increasingly seeking to get a slice of the African market—Spotify, Netflix, and Apple Music are all customizing content for local African users and growing their music database using African content.
Growing smartphone and internet penetration across many African countries saw global streaming companies make a deeper play for audiences here this year.
Netflix signaled its interest in Africa by hiring a content producer for the region and took on the MultiChoice, the continental satellite TV giant owned by Naspers, Africa’s most valuable company.
Netflix even appointed Zimbabwean billionaire and telecoms baron Strive Masiyiwa among its Board of Trustees, a huge show of confidence for African talent.
But unlike Netflix, Spotify is up against other global names: Apple Music has been streaming music on the continent for over five years now, with iTunes selling local artistes since 2012. ■