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SEO: How do I optimize SPA websites?

Single Page Applications (SPA) are one-page JavaScript-based websites that load the entire code as well as the page. The navigation between pages of these websites is quicker: when the user visits a page, the whole static part of the website is visible in their browser and only dynamic content is loaded from the server. Customers can pay for items, add them to their carts, go back to the catalog, navigate the site and search for products faster than traditional multi-page sites. Spa-sites are a fantastic way to convert online shops. However they are not the only option. SEO optimization for SPA websites may have some particular characteristics.You may also find the backlink checker usefullinkbox.pro

What are the particulars of SEO on SPA websites?

The process of working with SPA websites can prove difficult since they may not conform to the indexing principles which are crucial for SEO. This means:

  • Single-page applications do not contain the content in a format that can be scannable;
  • Search engines other than Google cannot process JavaScript websites that are written in.
  • SPA websites only have one URL. There are no page refreshes. This is not a good idea.

There are a variety of options to use SEO optimization in SPA projects

  • Third-party services likeprerender.ioto handle JavaScript processing and supply search engines with an HTML page that you need for small international projects.
  • SSR (Server Side Rendering) (also known as server-side rendering) is used in major international projects. Special libraries are utilized to handle scripts on the server side of the user.
  • It is impossible to make changes If Google is your sole search engine. Google is the only search engine that uses its own WRS technology to handle JavaScript files and transform them into HTML.

Project experience

Experts discussed their experiences with SPA websites through two cases. They discussed the reasons why each case was successful and how to avoid making the similar mistakes.

Successful case

What did we have to work with? The mobile and desktop versions, and the apps, had an outdated layout. Also, the layout was outdated and there were issues with version synchronization. The process of creating a new layout on the top of an old layout is costly however, you shouldn’t abandon it as is.

What strategy did we decide to go with? We decided to alter the layout and design of the website, without loss of organic traffic. It was also decided to utilize the Redux application development tool as well as the React JavaScript library to develop the new website.

In the beginning we drafted the specifications for the critical SEO elements:

  • The project was divided into different parts and made checklists of sections that SEO experts and testers could browse through. This meant separating different types of pages, important text blocks, sub-titles meta tags, and highlighting micro-markup;
  • selecting a rendering technique in advance and explaining its pros and cons to the group.
  • accepting the desired SEO structure as well as a list of any additional elements of design (e.g. new blocks, screens, or additional functionality).

We tested the new mobile version with live users under near-real conditions. We also allowed the technical subdomain for Google indexing. The test domain was helpful to study metrics for the product, SEO metrics, script execution and make improvements before launch.

Steps to a successful case:

  1. SEO preparation of development requirements
  2. Website development on ReactJS. Launch on a technical domain for testing
  3. Real users have tested A/B testing
  4. New engine release. Indexing, ranking and identifying bugs.
  5. Website release at the domain that is the primary
  6. Control, monitoring, and support

Anti-case

The framework was limited and needed to be localized to be able to compete in international markets. It wasn’t just about the translation of the interface, but also about new offerings and terms of service.

What strategy was selected? It was decided to utilize the latest NextJS framework.

The testing process was disrupted by the lack of communication between development and product teams. We were so overwhelmed that there were technical mistakes: loss of counter, meta tags and micro-markup; as well as changes to the algorithm to process 404 pages.

Anti-case stages:

  1. We didn’t go through the testing phase.
  2. Change the stack
  3. Counter loss
  4. Traffic drop, bug fixes and project failure

How can you avoid getting into a bind with an anti-case?

Here are some considerations that need to be considered:

  • Invite SEO experts to assist you in selecting the appropriate tools and make an agenda.
  • Use SEO-aware monitoring
  • Use test domains in conjunction with the full product range
  • Describe and record the testing procedures and the participants as and the areas of accountability.

Before you go live with your website, make sure you verify that the meta tags and rendering templates are functioning correctly on all sections and blocks and that there are no scripts or resources blocked in robots.txt. Additionally, the amount of pages within your index should match the number of pages required.

Following the launch, you need to keep in mind that anything can break down at any time, so you must be constantly monitoring the accessibility of websites and the content on pages.

Conclusion

  • SPA websites can drive up organic traffic and sales from online shops. The design stage is the best time to address SEO issues. In the absence of this, it could take a lot of time for the business to fix any issues later.
  • Working working with SPA websites might be challenging as it doesn’t adhere to indexing guidelines. You need to choose the correct method to work with single-page websites and be aware of the content that search engines are receiving.
  • When creating or moving the SPA website, it is recommended to always invite SEO specialists at the beginning of your planning process and carry out tests for technical mistakes or scripts as well as SEO metrics.
  • Before starting, you should make a checklist of all the elements. Next, choose an appropriate rendering method and decide with SEO’s structure.

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